Today, North Wilkesboro Speedway officials announced Airbnb as an official track partner for the 2027 NASCAR season. This first-of-its-kind partnership for Airbnb names the brand as the Official Lodging Partner of North Wilkesboro Speedway (NWS).
In addition to NWS, Airbnb will be the Official Lodging Partner for Speedway Motorsports sister-track, Bristol Motor Speedway plus NASCAR’s Darlington Raceway, Martinsville Speedway, and Talladega Superspeedway.
“Since the re-opening of North Wilkesboro Speedway, the Brushy Mountain area of North Carolina and Wilkes County have become race weekend destinations for fans from around the world,” said North Wilkesboro Speedway Executive Director Graig Hoffman. “Airbnb is a worldwide brand with a variety of affordable options throughout the area. This partnership will extend lodging opportunities for fans and families, encouraging more overnight stays and greater economic impact for the region.”
During the 2027 NASCAR season, Airbnb listings will be displayed directly into the websites of North Wilkesboro Speedway, Bristol Motor Speedway, Darlington Raceway, Martinsville Speedway and Talladega Superspeedway, giving fans a streamlined way to book accommodations close to the track, especially for families and groups traveling together.
“Big events have been part of Airbnb’s DNA since day one, and there are few events more deeply woven into the fabric of American communities than NASCAR,” said Head of US East Business, Airbnb, Adam Alfandary. “The racetracks in this partnership sit in towns where hotel rooms are scarce, but the welcome runs deep, especially in places like North Wilkesboro, where neighbors have been opening their doors to race fans for generations. This partnership puts locals at the front of the pack and helps communities that make race weekends possible share directly in the economic opportunity it creates.”
The next NASCAR Cup Series race weekend at North Wilkesboro Speedway will take place July 17-19, highlighted by the first Cup points race at NWS in nearly 30 years. Window World 450 race week packages, individual event day tickets and camping can be purchased online at http://www.northwilkesborospeedway.com.
Fans can connect with North Wilkesboro Speedway and get the latest news regarding the July 17-19 race weekend by following on X and Instagram or by becoming a Facebook fan.
About Airbnb
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2.5 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays, experiences, and services that make it possible for guests to connect with communities in a more authentic way.